Is your project going to last a while? Is your project important? Do you want your project team to connect with the project? Of course!
Brand your project to help keep engage your team.
Many of us are familiar with the concept of branding. The original brand was a mark stamped onto the hide of livestock to mark it as your property. But this concept has grown to apply well beyond the livestock world. In today’s marketing world a brand can be defined as follows – borrowed from BusinessDictionary.com.
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
In your project a brand will usually consist of a memorable name for your project, it might include a project logo and maybe even a tagline. The goal is to give your project an identity that resonates with people and isn’t boring.
There are several benefits to branding your project:
- Make it easier to remember. Giving your project a brand helps it stick in people’s minds and can help connect it back to its broader purpose. Just think how some of the most popular brands in the world resonate in your brain just from a slogan, a tagline or a logo. Three small words “just do it” immediately make you think of one of your favorite shoe (and more) companies.
- Make it fun. My apologies if this hits too close to home but most of our project names are boring and make me want to run the other way! Project names such as “time and attendance management phase 3” don’t really resonate or inspire. Branding your project gives it a name that sticks and doesn’t make you want to fall asleep. And when the work is more fun people enjoy it more.
- Give the team a sense of belonging. Finally a brand establishes a broader purpose for your project. This broader purpose is something that you team members can connect to and gives them a feeling of belonging. When a project becomes more than just a set of task list items it is way more engaging. This is one of the keys to establishing and maintaining team engagement.
The next time you are starting a project that needs an engaged and passionate team to get it across the finish line consider giving it a brand. At a minimum giving your project a meaningful name and a logo will help make it something bigger than just a list of to-dos.
Why am I sharing?
Did you know that good Project Management can make dreams come true?
I have used project management to literally change my life. Now I am sharing some of the tips, tricks and best practices I have learned in my project manager life in hopes to help us all manage projects better. My goal: to create a world where no goal ever dies of loneliness!
Want to learn more? Grab your copy of Operation Melt: How I Used Life-Changing Project Management to Lose Over 100 Pounds in Under a Year in eBook or paperback. Visit OperationMelt.com/book/ for details.