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Ask Coach Tony: Why Should I Care About Operation Melt?

In Ask Coach Tony, you ask the questions, and I answer them.

I am a coach, author and project manager. I have built a successful, twenty-plus-year career in corporate America. I have created a small business, Operation Melt, focused on helping others make their dreams come true. Oh yeah, I also lost over 100 pounds in under a year and have kept it off without any fad diet. This means that people ask me many questions, and I love to answer them.

A question asked by one is a question had by many. So, Ask Coach Tony will share the answers to these questions via the Operation Melt blog so everybody can see them.

Go ahead, ask me anything!

Amuse Bouche

Before we get to today’s post, I offer you this light “amuse-bouche” to entertain your mind before we get down to business. Like any other amuse-bouche, you may hate my “dad joke,” but it is worth every penny that you paid for it, right?

What’s the difference between a poorly dressed man on a tricycle and a well-dressed man on a bicycle? Attire.

Ask Coach Tony: Why Should I Care About Operation Melt?

Operation Melt has been going strong for nearly five years now. But, you may not be aware that Operation Melt has evolved significantly and is no longer the same personal blog as when it started.

Given this big evolution, it isn’t surprising that I get lots of questions about Operation Melt. In this week’s Ask Coach Tony, I am answering a few important questions, including, “why should I care about Operation Melt?”

I am hopeful that this Ask Coach Tony will help remove some of the Operation Melt confusion and mystery. I also hope to convince you of the value of joining my weekly email list, that way, you will never miss anything.

What does “Operation Melt” mean?

I often get asked why I call my website, book, and business “Operation Melt.”

As I explained in my book, this name was based on feedback I received during my weight loss journey.

As I started making visible progress in my journey, many people started noticing. I often got comments like, ‘You are just melting away!’ And people were right, I was effectively melting away before my very eyes.

I have learned through many years of project management that long-term projects work better when they are branded. Branding a project makes people feel like they are part of something, and it makes it easier to talk about the project to others. So I took my own advice and best practice, and I started calling my journey Operation Melt.         

Once it became clear that I was accomplishing something big, I decided to start telling my story in real time. So, I started a website and blog ( to report on my progress along the way and built a few diehard followers.

Operation Melt: How I Used Life-Changing Project Management to Lose Over 100 Pounds in Under a Year
Excerpt from my book, Reflections on Leadership:

"Every leader gets better when he or she helps the people around them improve. This why leaders should continually share their own stories, perspectives and ideas. Their hope is that something they have experienced or learned will help somebody else grow in their own journey. That is why I share so much."

Click here to read more.

As you can see, “Operation Melt” started as a nickname (or brand) for my weight loss project. But, five years later, it has grown into more.

Today, Operation Melt provides engaging, practical content and hands-on coaching to inspire, motivate and equip you to achieve your big goals. I want to work with my clients and readers to build a world where no goal ever dies of loneliness.

Is Operation Melt about weight loss?

While the Operation Melt blog started as a way to chronicle my weight loss journey, today’s focus is something different: succeeding with your goals.

Excerpt from my book, Operation Melt: How I Used Life-Changing Project Management to Lose Over 100 Pounds in Under a Year:

"I am not only passionate about helping to make goals come true for others, I also know that I can do it. No matter the goal, my project management based approach can help make it come to life.  

I am completely unstoppable, and you can be too!"

Click here to read more

Here are a few of the Operation Melt items that may interest you.

My Goal Success by Choice blog series explores the choices, tips and techniques you can use to bring your goals (not just weight loss) to life.

I also launched the PM Believer blog series to review how you can borrow project management techniques to achieve your personal goals.

In addition to my original book (Operation Melt: How I Used Life-Changing Project Management to Lose Over 100 Pounds in Under a Year), I have also published several other books. Reflections on Leadership explores the common qualities and habits of good leaders. My free eBook, Goal Success Quick Start Guide, shares a practice process you can use to evolve from having no goals to committing to your most important life goals.

My free Goal Success Quick Start Guide eBook is based on the same process I guide coaching clients through at the beginning of our engagement. You can learn more about coaching and submit an inquiry for additional information on my Coaching page.

I do still share the occasional update on my personal journey using the My Journey blog series. But, I mostly weave my personal experience into these other topics as examples of how my goal success techniques can be applied.

Reminder: if you join my email list, you will receive a weekly email delivering these items directly to your inbox.

Why should I care about Operation Melt?

You are likely a victim of the epidemic of unhappiness. America is plagued with an epidemic of unhappiness. Unfortunately, much of this unhappiness is created by choices that people make (or don’t make). Here’s what I mean:

  • People are increasingly unhappy with their lives. Research has shown that an increasing number of people are unhappy with their lives today. Before COVID, only 31% of Americans rated themselves “very happy,” and this stat dropped to just 14% over the past two years.
  • Happiness is a choice within our control, and you are happier when pursuing and achieving goals. The secret is that your happiness is within your control. One way to help improve your happiness is to pursue goals. Pursuing a goal that you believe is attainable leads to higher cognitive and affective (mental and emotional) well-being, leading to increased happiness. This is true even if you never actually achieve that goal!
  • A small minority of people set goals. Despite the happiness impact of goals, approximately 80% of people in the United States have set none. People often cited that fear, uncertainty and lack of belief in themselves as the leading causes of their goalless lives.

Goals are dying of loneliness every day. Regardless of whether somebody sets a goal, they have dreams and goals inside them. They have things they wish they could accomplish but never act on those desires. Instead, they coast through life, live day-to-day, play the lottery and hope to achieve the lives of their dreams. As a result, more goals die of loneliness than ever die of failure.

My biggest transformational goal nearly died of loneliness too! I was almost one of those people. I spent forty years overweight, leading me to be bullied, ostracized and unhappy with a big part of my life. But, instead of working to fix the issue, I waited forty years to try. Then, with just a little effort, I completely transformed my life and have never been happier.

The formula for setting and achieving goals is within reach for everybody. Goal-setting is a science. With a few basic steps, anybody can figure out what they want from life, create attainable goals to get there and make it happen. By becoming proficient with these steps, people will build the confidence in themselves needed to achieve their biggest goals.

Operation Melt could be the answer to the unhappiness or unfulfilled feeling in your life. Operation Melt is working to solve the epidemic of unhappiness in America by providing the tools and support needed to help people pursue their goals instead of letting them die of loneliness. By following Operation Melt, reading my blog and books and engaging me as your coach, I can help you take control of your happiness.

So, why should you care about Operation Melt… how about your happiness and fulfillment? I think that is a pretty good reason, don’t you? Join my email list here to get started…

Ask Me Anything!

Do you have a question you would like to submit for a future Ask Coach Tony post?

  • Do you want to know more about me? 
  • Do you want to know more about my weight loss journey? 
  • Do you want to know more about my books or my creative process?
  • Do you have a question about how to achieve your goals?
  • Do you want to know more about coaching?

Whatever your question, I am here to help. Ask Me Anything!

If you want to have a deeper conversation and get more one-on-one help, click here to learn more about my Operation Melt coaching services.

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Disclaimer: The Operation Melt website and blog does not provide medical advice, diagnosis or treatment. The information provided on this website is intended for general consumer understanding and entertainment only. The information provided is not intended to be a substitute for professional medical advice. As health and nutrition research continuously evolves, we do not guarantee the accuracy, completeness, or timeliness of any information presented on this website.

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