Welcome to Ask Coach Tony!
This is your opportunity to get a taste of my Operation Melt coaching by asking me your most pressing questions about achieving your goals and personal growth.
Ask Coach Tony is where you’ll find answers, insights, and strategies to help you take actionable steps toward success – whether you’re just starting or looking to level up.
Ready for a dad joke?
Consider this a lighthearted amuse-bouche for your brain before we get serious. Sure, it might be groan-worthy—but hey, at least you’re getting your money’s worth, right? 😆
I think the brain is the most important organ in the body… but then again, look who’s telling me that! 🧠😂
Your Words Shape Your Reality: Why Self-Talk Matters More Than You Think
We’ve talked about this before, but it’s worth revisiting: the words you say to yourself matter. Your brain listens, believes, and acts on them. So, let’s cut the self-sabotage and start using that power for good.
Always Listening

I hear it all the time:
- “I’m such an idiot!”
- “I’m old and tired.”
- “I’m not a good leader.”
- “I could never do that.”
Sound familiar?
Your brain hears these too – and it believes you. What starts as a joke becomes your reality because your brain treats your words like commands.
Programming Your Brain
Meet your Reticular Activating System (RAS) – the brain’s bouncer. It filters what gets your attention. Tell your RAS something is important, and it will find it everywhere. Thinking of buying a Honda Accord? Suddenly, you see them everywhere.
Now imagine telling your RAS, “I’m a failure.”

Guess what it starts collecting evidence for? Yeah, not ideal.
Flip the Script
Good news: you are the author of the script of your own life. This means you can reprogram your brain.

Here’s how:
- Set one clear goal. (If everything is a priority, nothing is.)
- Write it down and keep it visible. Your RAS will stay locked in on it.
Need help setting a goal? Grab my free Goal Success Quick Start Guide to learn my ABCD goal-setting method. This book will help you create goals that actually work.
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Now… back to this post…
Silence the Lies
Once you have goals, it’s time to be on the lookout for obstacles… they are out there.

Pay attention to your negative self-talk. Look for phrases like:
- “I am…”
- “I’m just…”
- “I can’t…”
Once you spot them, flip them into affirmations. My Silencing the Lies exercise can help you turn those inner critic lies into truths that empower you.

(click to download)
Your brain is a powerful ally when programmed right. Need help? I’m here to coach you through it. Download my Goal Success Quick Start Guide and let’s get started on building your best self – together.
I believe in you; let me help YOU believe in you!
This “Best of Operation Melt” post was originally published on 10/9/2022.

Meet Coach Tony
Tony Weaver is a master life coach, technologist, consultant, writer, and founder of Operation Melt.
He helps project managers and other left-brained high-achievers pursue their biggest goals.
Through free resources, personalized coaching, and his proven Project Manage Your Life system, Tony empowers clients to move their dreams from “someday” to success — one step at a time.
Learn more about Project Manage Your Life, the system my clients and I use to crush our goals, at OperationMelt.com/PMYL/
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