Starfish, elephants, and a hot take on a celebrity coach.
This Ask Coach Tony calls BS on the popular advice that keeps people stuck at the starting line.
Hint: what looks like laziness might actually be your smartest move.

Welcome to Ask Coach Tony!
Ask Coach Tony is where I share unfiltered field notes from the goal-crushing life. These posts capture lessons from coaching clients, my own breakthroughs, and plenty of failures along the way. All real, all useful, all designed to help you find the courage to commit to your goals and the tools to crush them.
Starfish, elephants, and a hot take on a celebrity coach.
This Ask Coach Tony calls BS on the popular advice that keeps people stuck at the starting line.
Hint: what looks like laziness might actually be your smartest move.
It’s a sad truth, but most goals die.
Contrary to popular opinion, failure isn’t what kills the majority of goals. Something far more dangerous is lurking and waiting to crush your dreams.
Here’s how you protect your goal from early death… very early.
Before you chase the goal, you need to build the border.
Most goals fail before they even start.
Not because the goal is bad, but because they are forcing pieces that do not fit.
This week’s Ask Coach Tony is a reminder that success is not only about discipline. It is about design.
You bring the dream. I will show you how to make it fit.
On my five-year COACHiversary, I paused to reflect.
I’m proud of my path, but I know it should never be a model for anyone else.
Learn why I’m not the right hero for you in this Ask Coach Tony.
Sometimes you witness a moment that sticks with you.
Not because of what happened.
But because of what you did not say.
This story is about one of those moments.
And it just might help you see what your “after” could look like, even if you have no idea where to begin.